International Management Decision Making Assignment - 1

International Management Decision Making - Assignment Example To do market segmentation properly, Tesco collects demographic and psychographic data. Both these types of data are very crucial for the success of an organization. Demographic data is the kind of data which can be put into categories and labeled statistically. Demographic data includes age, race, income, religion, gender etc. It comprises of basic facts. For instance, Tesco finds out what age bracket visits their super market very regularly, which age bracket does not, what kind of products do they prefer, what is it that they don’t like, when do sales rise and when do sales dip. It then shapes up its promotional offers accordingly. On the other hand psychographic data cant be quantified it is used to understand consumer behavior, how target market feels, what they want and how they go about getting what they want in their daily lives. It helps them in their purchasing decisions. Tesco utilizes all this data, then analyzes it and comes up with reports to assist it in forecast ing demand and making promotional offers. J Sainsbury Plc was established in 1860. It is home to more than 872 stores and 537 super markets all over UK and has some 335 convenience stores. It currently owns Sainsbury’s Bank and LIoyd’s Banking Group. It has two joint ventures namely the Land Securities Group PLC and the British Land Company PLC. Sainsbury’s brand was built to offer a certain heritage to customers. They deliver healthy , safe, fresh and tasty food. The quality of their food is kept in tact and goes hand In hand with a reasonable approach to business. Their food is particularly known for fresh food and they continuously strive to improve products so that they are in line with customer needs. Sainsbury’s is currently serving 19 million customers per week and has a market share which is over 16%. They have more than 30,000 product s to

Factors Impacting the Quality of Construction in the United Arab Assignment

Factors Impacting the Quality of Construction in the United Arab Emirates - Assignment Example nd high level of competition in the commercial marketplace, the contractors are required to enhance their ability in order to develop their performance based on these aspects. Accumulatively, the aforementioned factors tend to have a significant influence over the quality delivered by the construction industry. Furthermore, there are other factors which also impose a certain degree of impact on the quality of construction industry can be identified as construction materials, management and training of employees, and capability of contractors. In the UAE, government tends to provide significant consideration towards the construction industry. Governmental reports, in this regards reveal that the construction segment in the UAE has seen an era of remarkable boom, especially prior to 2007-2008 financial downturn when the industry was negatively impacted by the consequent debt crisis. During the economic failure of 2007, several construction projects in UAE were postponed or cancelled. Furthermore, the intense changes in micro-environmental factors such as markets, customers and competitors along with the confidence of construction organizations in the UAE was observed to reduce considerably where the market players started reconsidering their business strategies. Contextually, several organizations had experienced problems for adjusting with the changes occurring in the international business environment. Due to lack of readiness to adjust with the changing business circumstances, most of the construction organizations were forced to adopt survival strategies rather than growth strategies during the past few years which imposed a considerable impact on the quality assurance rendered by the company (Oryx Middle East, n.d.). Despite of the above circumstances, UAE has high probability of growth in its construction segment. The rise of oil price in Gulf Cooperation Council (GCC) region initiates several big construction projects in the UAE. The growth in construction