Thursday, December 26, 2019
Wednesday, December 18, 2019
The Impact of Changing Gender Roles on Marketing Strategies
INTRODUCTION As aspiring businesswomen, we have noticed how much more opportunities and options we have now than women used to have in the past. In this day and age, the positions and roles played by women in the household and business environment have changed. Women are currently playing more than just the role of the caretaker as in in the past and this makes marketing to them more complex. The question arising from this observation is, how the changing roles of women in this age have impacted the marketing strategies of entities? We will answer this question by using various sources for research and making our own observations on this topic. BRIEF HISTORICAL OVERVIEW OF TREND Through the ages, the roles of men, women and children have evolved with regards to the position that each family member has played in the household. A family can be defined as a group of people related by blood or marriage . Stereotypically and historically the roles that were played by each member of the family were as follows: the husband was deemed to be the provider, the wife was the caretaker and the children were groomed to fulfil the roles that adult men and women played. One of the effects of the changing roles of women and families is that women, as well as men, are spending more post-school years as single adults than have past generations. Whichever living arrangement, or combination thereof, is chosen, delaying marriage implies a longer period of independence for the young adultShow MoreRelatedReview Of Subject . This Essay Describes How Values And1348 Words à |à 6 Pagesimpacted marketing to American consumers. It starts with an overview of consumer behavior model which includes the influences on a consumer decision process, and how businesses can be successful in being the chosen brand in the decision process. It covers the three categories of values: self-oriented, environment-oriented, and other-oriented, and explores how marketing address diversity and gender-role changes at home and in the society. It covers the impact of demographics on marketing and includesRead MoreHow Marketing Affects Children1655 Words à |à 7 Pagesbrand loyalty at a young ageâ⬠(Global issues, 2010). Marketing is a complex scheme which benefits the industry to develop consumers however, the society does not understand the outcome it can cause in the future. All around the world, many kids are produced in the consumerism trade through the trademark of marketing industry and lifestyle the society has embraced into the children lives today. This paper will explore the causes of how marketing affects children and this will affect the generationsRead MoreSubcultures and Subcultural Marketing1424 Words à |à 6 PagesSubcultural Marketing Introduction We are brought up to follow the beliefs, values, and customs of our society and to avoid behavior that is judged ââ¬Å"unacceptableâ⬠or considered to be taboo. In addition to segmenting in terms of cultural factors, marketers also segment overall societies into smaller subgroups or subcultures that consist of people who are similar in terms of their ethnic origin, their customs, and the ways they behave. These subcultures provide important marketing opportunitiesRead MoreThe Impact Of Diversity On Strategic Marketing1556 Words à |à 7 PagesThe impact of diversity in strategic marketing in todayââ¬â¢s society has increased in the American population. Before we get in depth with this letââ¬â¢s find out what is diversity marketing according to (diversity marketing) Customers in different cultures have different values, experiences, expectations, and ways of interacting. Even within a culture, such differences will be apparent between different subgroups not just ethnicit y, but also age, gender, profession, religion, family size, physical environmentRead MoreMarketing Strategy For The New Marketing Opportunity Essay1269 Words à |à 6 Pagesfinal part of the assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalising your marketing mix, answer the following questions: ï⠧ï⬠What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? â⬠¢ Competition: To compete in new market, company has to do marketing mix and determine market strategy for Price, Place, products and promotions. â⬠¢ Economical factors:Read MoreThe Decision Making Process Of Consumers Essay1679 Words à |à 7 PagesUnderstanding them helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring in role of woman in the society, future perspectives, and size of family etc. Read MoreSocial Medi The End Of Gender1310 Words à |à 6 Pagesof Gender Maurice Brigham brighamm1966@faytechcc.edu Paper Submitted as Fulfillment of the Requirements for COM 231: Interpersonal Communication Fayetteville Technical Community College 09 May 2016 ââ¬Æ' Abstract Social media has often been referred to as a social institution capable of influencing worldwide audiences through the shaping of gender norms. Gender identity is no longer decided at birth, but whenever culture and social conditions dictate. ââ¬Å"Social media, the end of gender.â⬠(BlakeleyRead MoreImpact Of Internet On Modern Business1699 Words à |à 7 Pagesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦....5 Article 3â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦6 Analysis...â⬠¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...â⬠¦..â⬠¦...7 Appendices.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦..â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..8 ââ¬Æ' Deri Kusniawati Dr. Mario Beruvides IE 4320 4 Dec. 2015 Internet Impacts on Modern Business Introduction Internet is a powerful and an influential tool in todayââ¬â¢s world. Nowadays, people can easily access internet from anywhere and anytime. It has an enormous influence for various aspects of life, such as business, educationRead MoreEvaluating The Correlation Between The Oc And Performance Is Not A Modern Approach1738 Words à |à 7 PagesInfluence on Performance Evaluating the correlation between the OC and performance is not a modern approach. In the last century, Burns Stalker (1961) pointed out that in their management research article - managers play a role in getting the employees commitment that leads to improved productivity. Expanding on that research Wei Lees, (2014) combines that leadership and types OC, would introduce values and objectives of the organization to employees and voice the importance to understand theRead MoreA Key Challenge for International Marketers Is to Develop a Good Understanding of the International Business Environment. Identify the Key Environmental Actors That Are of Importance to the Success of International1387 Words à |à 6 Pagessignificant impact on international marketing decisions and are imperative for success. The key environmental factors are outlined below: Doole and Lowe (2004) stated the key problem faced by international marketers is dealing successfully with the multi-dimensionality and complexities of the international environment. By understanding the environment, companies can implement a successful marketing strategy enabling them to make relevant decisions regarding entry modes and the marketing mix. {draw:frame}
Tuesday, December 10, 2019
Scarlette Letter Essay Example For Students
Scarlette Letter Essay OTHER ELEMENTSSETTINGThere are two ways to talk about setting in The Scarlet Letter. One way is to look at the meaning or emotional overtones of specific places. A second and broader way is to examine the whole Puritan world in which Hawthorne has set his novel. Not just the time and place, Boston in the 1640s, but the values and beliefs that define Puritan society. THE MARKET-PLACE AND THE FOREST Far and away the most important scenes in The Scarlet Letter take place in two locations, the market-place and the forest. These are presented to us as very different places, reflecting very different human aspirations. The market-place is public. It lies at the very heart of the tiny enclave of civilization the Puritans have managed to carve out of the vast, untouched continent. The market-place contains both the church and the scaffold- institutions of law and religion. It is where criminals like Hester are punished, where penitents like Dimmesdale confess, and where men put on the faces they wear for the world. The forest, on the other hand, is dark and secret. It is where people come to let loose and be themselves. The forest track leads away from the settlement out into the wilderness where all signs of civilization vanish. The forest track is precisely the escape route from the dictates of law and religion to the promised land to the west where men can breathe free. The market-place and the forest are symbols of the choice that confronts the major characters in the novel. The choice is not as simple as it seems. For all its restraints, the market-place is safer and warmer than the forest. And you cant get into so much trouble there. In the heart of the settlement, there is the comfort of values that are shared, of laws that are laid down and respected. Above all, there is the comfort of people who care. The open air of the forest is exhilarating, but cold. Nothing is known in the wilderness, everything is up for grabs. There is no one around to stop you from goi ng to the devil. And when you do, he is right there waiting for you. THE PURITAN WORLD Surely the setting of The Scarlet Letter- the stern, joyless world of Puritan New England- is one of the grimmest on record. It is all gloom and doom. If the sun ever shines, we hardly notice. The whole place seems shrouded in black. A question comes to mind as we read the novel. Why did Hawthorne choose this dark world for his masterpiece? Perhaps we can tackle that question by asking another one. Why did Hawthorne reject the contemporary scene? Even if he chose to ignore the richly suggestive American settings of the 1820s and 30s, (the Erie Canal, for instance, or the Alamo), he had first-hand material to draw on in his own life and career. Part of the answer, of course, is that Hawthorne could write about the contemporary scene. He did write about it in The Custom House. But what he could write was comedy. The pathetic old Salemites who worked for Uncle Sam lent themselves not at all to the tr agic work he had in mind. Perhaps if Hawthorne reached back to Salem in the 1600s, he would find more figures invested with the same dark and dusky grandeur, more men and women who would speak as directly to his creative imagination. The Puritan world of the mid-17th century apparently gave Hawthorne something he badly needed- people who lived their lives to the full instead of snoring them away. In the pages of The Scarlet Letter, the Puritans emerge from the shadows of an earlier time, broad shouldered, ruddy cheeked, firm of step, and direct of speech. They were a stern people, of course, and repressive. They probably put the lid on more natural human impulses and emotions than any society before or since. But just for that reason, emotions boiled over, passions a novelist could seize at red heat. More important, the Puritans had a moral vitality never again found on the American scene. For a writer like Hawthorne, intrigued with the subject of conscience, here were people with c onscience to spare. Whatever their faults, the Puritans at least knew the difference between right and wrong. And that was the sensibility Hawthorne was after. THEMESLAW VS. NATURE We live in a permissive society. By and large, the law only bothers us when we bother the other guy. There is no law to tell us what to wear, how to think, or whom to love. In Puritan New England, life was vastly different. There, laws covered just about every aspect of life. Not surprisingly, human nature revelled against such strict supervision. Certain impulses and emotions, passion foremost among them, would not be denied. In the love of Hester and Dimmesdale, Hawthorne tells the story of one such rebellion. In a very real sense, the lovers are criminals. Their passion is a violation of the rigid Puritan civil and religious code. As wild as the forest which shelters it, the love of Hester and Dimmesdale asks us to weigh the justice of societys laws against the claims of human nature; that is, against men and womens most deeply felt desires and needs. THE INDIVIDUAL VS. SOCIETY The individual vs. society. Law vs. nature. These are really just different terms for the same basic conflict. Hawthorne is a Romantic writer with a Romantic subject: a rebel who refuses to conform to societys code. Most of us instinctively side with the rebel, the nonconformist. But society in this novel has a good deal to be said for it. It has assurance, dignity, strength. We can argue that Hester is right in her assertion that fulfillment and love are worth fighting for. And we can argue, with just as much validity, that society is right in its joyless insistence that adultery is a crime deserving of punishment. SIN AND REDEMPTION Hawthorne, as a descendant of Puritans of the deepest dye, is the heir to a strong tradition of sin. Puritan theology began with the thoroughgoing conviction of sin. After Adams fall, every man and woman was thought to be born an awful and vile sinner, who could be redeemed o nly by Gods grace (not by good deeds or by any actions which lay within human control). Now, Hawthorne is a 19th-century man of enlightenment. He is not a Puritan. Nevertheless, he is, morally speaking, something of a chip off the old block. As a writer, he is utterly immersed in sin, in the wages of sin, in the long odds on redeeming sin. The Scarlet Letter is a study of the effects of sin on the hearts and minds of Hester, Dimmesdale, and Chillingworth. In every case, the effect is devastating. Once these characters stumble into evil, they flounder about as if in a morass. Sin changes the sinners. It darkens their vision and weakens the spirits defenses against further temptation. And yet, sin also pays some unexpected dividends. Sin strengthens Hester. It humanizes Dimmesdale. Hawthorne, departing from his Puritan ancestors, considers the possibility that sin may be a maturing force. If sin is an encompassing shadow in the The Scarlet Letter, redemption is, at best, a fitfully sh immering light. Chillingworth never seeks redemption at all. Hester looks for it in good works, and fails to find it. Dimmesdale alone undergoes the necessary change of heart to find a doubtful peace. THE HEART VS. THE HEAD Is there really a war waging inside us between our emotions and our reason? Hawthorne thinks so, and hes pretty sure which side he wants to win. The heart leads Hester and Dimmesdale astray, but the intellect- untempered by feeling, mercy, humanity- thoroughly damns Chillingworth. Hawthorne comes down on the side of the heart. THE PUBLIC AND THE PRIVATE SELF Hawthornes Puritan New England is a world which encourages duplicity. So much is forbidden that almost everyone has something to hide. Hawthornes characters walk around in daylight with pious and sober expressions on their faces. But once they get home at night and lock the door, they pull out their secret thoughts and gloat over them like misers delighting in a hidden stash of gold. SYMBOLISMLets talk a litt le bit about what a symbol is. The common definition says that a symbol is a sign or token of something. A lion, for instance, is a symbol of courage. The bald eagle is a symbol of America. A white bridal gown is (or used to be) a symbol of purity. We take symbols like these pretty much for granted. They are a part of our everyday experience. In literature, matters are a little more complicated. Literary symbols usually dont have instantly recognizable meanings. Rather they take their meanings from the works of which they are a part. In The Scarlet Letter, Hawthorne gives us a symbol, a red letter A whose meaning has to be deciphered. What does the scarlet letter mean? It is a question repeated by almost every character in the novel who is confronted with the blatant red token and who has to deal with it: by Hester herself, as she sits in prison, decorating the emblem with golden thread; by Reverend Wilson, who addresses the crowd at the scaffold with such terrifying references to t he scarlet A that it seems to glow red with hellfire; by Pearl, who asks about the letter so often that she threatens to drive her mother (and all of us) mad. The symbols meaning is hard to pin down because it is no passive piece of cloth, but a highly active agent. The scarlet letter provokes hostile feelings in the citizens of Boston, who shun Hester and insult her as something tainted and vile. Societys response to the letter, in turn, affects Hester. On the surface, she becomes a patient and penitential figure. She looks like someone seeking to live down the sin that the scarlet letter represents. But beneath the surface, rebellion is brewing. Societys insults make Hester angry and bitter. She becomes a scornful critic of her world. Hester takes the letter to herself. She becomes in fact the renegade she is labeled. Hester breaks free of conventional ideas and, as we see in the forest scene, she opposes Puritan truths with some devastating truths of her own. The point Hawthorne is making is that our lives are inevitably shaped by our past actions and by the signs of those actions- be they medals or badges of infamy- which we wear. Symbols like the scarlet letter shape our perceptions and our temperaments. They determine the kind of people we become. Over the years, the scarlet letter and its wearer blend into one. The letter, whatever it means, is the summation of Hesters life. But a letter is a remarkably ambiguous symbol. It can stand for any word beginning with A. Does the A stand for Adulteress, surely the intention of the magistrates who imposed it in the first place? Does it stand for Able in recognition of Hesters devotion as a nurse? Does it even mean Angel, with the consequent suggestion that Hester has risen above the society which condemned her? There is danger and excitement in the uncertainty. If we knew for sure that the A stood for Adulteress, we would have Hester neatly pegged. We would know we were supposed to condemn her. But Hawthorne is not content to let the matter rest at that. He asks us to look at Hester from other, very different, viewpoints. We are never altogether sure whether we should condemn Hester or admire her. STRUCTUREThe Scarlet Letter began life as a short story. (Hawthorne was advised to expand it into a novel, which he did.) In many respects, it retains the characteristics of a short story. The Scarlet Letter has the tightness and the economy we generally associate with the shorter fictional form. Hawthornes novel has only one plot. There are no subplots- no secondary love stories, for instance, such as you find in the novels of Jane Austen. It also has only one setting: Boston in the 1640s. Although Pearl and Hester eventually sail off to Europe, the reader is not invited to follow them there. The Scarlet Letter has only four main characters: Hester, Dimmesdale, Chillingworth, and Pearl. All the other characters are really part of the historical tapestry against which the action takes place. Per haps most important of all, The Scarlet Letter has one predominating mood. For this, the lighting is largely responsible. We move in a world of darkness which is relieved only occasionally by a ray of light. (The darkness sets in early, with the beadles presence obscuring the sunshine in Chapter 2. It continues to the end of the novel, with the legend on Hesters tombstone: so somber and relieved only by one ever-glowing point of light, gloomier than the shadow.) Since Hawthornes novel is such a spare and unified work, it is curious that readers disagree about its heart or structural center. Some critics believe that the heart of the books structure is the scaffold, or penitential platform, to which Dimmesdale finally brings himself to stand by Hesters side. According to this view, the scaffold scenes alternate with the pivotal forest scenes, where the lovers confront the critical choice of escape from society or return to it. But no less an authority than Henry James (the novelists novelist and the acknowledged master of form in American fiction) disagrees. James dismisses the forest scenes- and indeed, any of the scenes where Hester plays a major part- as secondary. The Scarlet Letter, James says, is no love story. It is the story of retribution. And its center is the relationship between Dimmesdale and Chillingworth, the guilty lover and the sinister husband whose sole purpose is to keep that guilt alive. Stem Cell Essay
Monday, December 2, 2019
Ryan Air Pest Analysis Technological Factors
The goal of this paper is to provide a pest analysis of the contribution of technological factors toward the success of Ryan air. This analysis presents various external factors likely to hinder this airline company from normal operations. Expansion in technological factors has led into the adoption of online booking services in Ryan air.Advertising We will write a custom research paper sample on Ryan Air Pest Analysis: Technological Factors specifically for you for only $16.05 $11/page Learn More Expansion of technology is performed with regard to the Porterââ¬â¢s five forces of competition because of the increased competition in the airline industry. To attain a competitive advantage, Ryan air operates a low cost approach. To attain the implicated competitive advantage and at the same time maintain low costs of operations, aircrafts in this company and designed and build by Boeing. Technological factors Technology refers to the process implicated in changing the inputs of a company into outputs: Technological factors for this company revolve around the fleet. Ryan airââ¬â¢s fleet comprises of a collection of 735 aircrafts (Sheth 590). These aircrafts are owned by the company contrary to other airlines that prefer to lease aircrafts. Owning aircrafts as opposed to leasing ensures the capitalization of maintenance costs on the companyââ¬â¢s balance sheet. The company sources spare parts and various maintenance services with regard to economies of scale. The importance of technological factors in enhancing the operations of Ryan air Expanding technology enables this company to attain new markets through the use of online booking. These factors enable the company to earn a competitive advantage. Identify mechanisms of reducing costs. Aircraft maintenance services To enhance its commitment toward safety: The company uses very qualified aircraft maintenance personnel. Provides adequate training to aircraft maintenance per sonnel. Adheres to European Union Industry standards. Despite that the company wishes to enhance a cost-effective approach in the maintenance of its fleet, the top management of this company does not explore the low cost strategy with regard to aircraft maintenance. The company acknowledges the use of very qualified personnel and a very effective quality assurance team for the supervision of aircraft maintenance services. The company strictly adheres to the regulations of the European standards of aircraft maintenance alongside standards formulated in the European Aviation Safety Agency (Data monitor 1-3). Besides forming part of the EASA with regard to 145/JAR, this airline is an approved contractor of aircraft maintenance services. Most of the routine aircraft maintenance services are performed by the company itself. In addition, the company conducts constant checks on its fleet. The checks are performed before take-off and during transit at some of its major bases. Most of the re pair and aircraft maintenance services required when its aircrafts are within any of airports served by the company are offered with regard to the provisions of the Part 145/JAR 145. These provisions cater for aircraft maintenance provision contracts. Most of the companyââ¬â¢s fleet return to its bases every evening for examination by qualified engineers. In 2002 the company indicated plans to expand its aircraft in-house maintenance potential by developing two-bay hangar services in one of its bases in Glasgow (Davey 1-2). This facility was meant to enhance light C checks on its fleet. In 2003, the facility launched its operations. At the moment, this facility has been developed further to cater for A checks on the companyââ¬â¢s 737-800 aircraft. In addition, the facility can perform two light C-checks in a week (Alle and Schmitz 145). This enables the company to enhance in-house flight checks. However, the company does not have the full potential to conduct most of the heav y maintenance checks. This explains why it is considering the possibility of engaging service providers from Poland, Venezuela, and Turkey. Current service providers on aircraft maintenance services contracted by Ryan Air To enhance the provision of adequate aircraft engine maintenance, Ryan air entered into a 10-year engine maintenance agreement with General Electric (GE). The agreement was an inclusive aircraft maintenance contract involving engine overhaul and repair. This contract was to cover repair and maintenance of CFM56-7 engines used in most of its Boeing aircrafts, especially the 737-800 fleets. This agreement was geared at enhancing partnership between GE and Ryan air for the purpose of promoting a wide access to quality aircraft engine maintenance at relatively reduced costs. Aircraft maintenance services in Venezuela The aviation industry in Venezuela has undergone rapid expansion with numerous aircraft maintenance providers. Among the major service providers are Eli te Air Services. This company offers;Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cargo and commercial passenger aircraft maintenance services. Other services offered by this service provider include Provision of Marshall Procedures. Corrective procedures for maintaining aircraft parts. Aircraft quality assurance inspection Routine servicing of aircraft Trains and offers skilled personnel to help the flight crew. Additional services include Inspecting fuel appliances. Fuelling and defueling of planes. Aircraft manual revisions. Aircraft maintenance services in Turkey There are two major aircraft maintenance facilities at Ankara Guvercinlik airport. The first hangar facility is located between Sefakoy and Yesilkoy (Jiang 431). Unlike, Poland, and Venezuela, Turkey has a long history of aircraft maintenance. The maintenance services offered in Turkey are diversified and ca n accommodate different types of aircrafts. The maintenance services in Turkey have been approved by the Joint Aviation Association. This association established the compliance of the aircraft maintenance services in Turkey to stipulated regulations. The Turkish airline received a certificate of compliance to the Joint aviation regulations in 1996 and is authorized to provide international aircraft maintenance services. Aircraft Maintenance Services in Poland Most of the airline maintenance services in Poland are provided by both state and private service providers. Among major service providers are ARP, a state owned corporation that has acquired most shares in nearly all aircraft maintenance service companies. Aircraft maintenance service provision in this region is not very developed and offers limited international services. Conclusion Aircraft maintenance is an essential determinant of flight safety, which adds on to determine the competitive advantage of an airline company. This possibly explains why Ryan air is willing to invest heavily in aircraft maintenance despite operating a low cost approach in its major service provision. The choice of this company to invest in Boeing aircrafts is an added advantage with regard to enhancing the competitive advantage. To foster the safety of passengers and the durability of its aircrafts, the company uses its highly qualified aircraft maintenance personnel to perform in-house checks. In addition, the company has also outsourced services of other companies, such as GE to perform major engine checks. The choice of an appropriate service provider will enhance safety and quality service provision. Considering, Venezuela, Poland, and Turkey, the later has a better range of aircraft maintenance services to offer. Works Cited Alle, Michael, and William Schmitz. ââ¬Å"Ryanair plc.â⬠Sà ©minaire dââ¬â¢elaboration dââ¬â¢un Business Plan 2004: 1-45. Print. Data Monitor. Ryan air holdings plc. Data Monitor Eur ope: London, 2008. Print. Davey, Jenny. ââ¬Å"Ryanair has earned its wings ââ¬â investors should set autopilot.â⬠The Times, 6 January 2006:1. Print. Jiang, Hudson. ââ¬Å"Competitive strategy for low-cost airlines.â⬠Asia Pacific Management Conference 13.1 (2007): 431-436. Print.Advertising We will write a custom research paper sample on Ryan Air Pest Analysis: Technological Factors specifically for you for only $16.05 $11/page Learn More Sheth, John. ââ¬Å"The future of relationship marketing.â⬠Journal of Services Marketing 16.7 (2002): 590-592. Print. This research paper on Ryan Air Pest Analysis: Technological Factors was written and submitted by user Colin Taylor to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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